Liberals cry foul as tourism department looks Outside for marketing

The Liberals want to know why Cossette Inc., a company with headquarters in Quebec and no local connection to the Yukon, won a marketing contract with the territory’s department of tourism.

The Liberals want to know why Cossette Inc., a company with headquarters in Quebec and no local connection to the Yukon, won a marketing contract with the territory’s department of tourism.

The job used to be held by Yukon’s Outside the Cube but the owner, Dee Enright, recently closed up shop.

Liberal representative Jason Cunning said the government is being hypocritical.

He pointed to the new expressly local shoes the premier bought for budget day and emails sent to all government employees reminding them to buy local.

“They can’t go and promise to break contracts into smaller bites so Yukon companies could bid and then go and award it to a big Outside company.”

In its 2011 campaign platform, the Yukon Party committed to scale government contracts to encourage bids from Yukon contractors “where feasible and economical.”

“We’re talking millions of dollars here,” Cunning said.

There’s no word yet on how much money Cossette Inc. will get to market the territory. It’s now finalizing a standing offer agreement with the Yukon government. Once that’s done the government will be able to award specific tourism destination-marketing contracts and finalize their price tags.

Two of the losing proposals had local companies as partners but were ruled out by the evaluation committee.

The department would not provide any further details about the bidders involved or why they didn’t make it to the final phases of evaluation.

“The department is not obligated to use Cossette for all of our [marketing] work,” said Jonathan Parker, the assistant director of tourism.

The department maintains they intend to continue to contract local suppliers where appropriate.

A meet and greet hosted by the department at the Days Inn last week had 40 local companies mingle and exchange business cards with Cossette Inc. representatives.

Parker said it was “very positive,” adding that Cossette Inc. can choose to sub-contract some of the work to local subsidiaries, though they are not obligated to do so.

“They have indicated they are very interested in working with local companies who have skills and knowledge about the Yukon,” Parker said.

“About 75 per cent of agencies of record flow right through to sub-contractors to fulfill their own contracts.”

The tourism department’s Vacation Planner is a $110,000 contract currently held by Aasman Brand Communications, a Whitehorse-based company, Parker added.

Contact Lauren Kaljur at

lauren.kaljur@yukon-news.com

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Former Liard First Nation chief goes to court over June election

George Morgan is alleging corruption and bias on the part of the chief returning officer

No new COVID-19 cases despite infection ‘wake-up call’

Testing surged this week after the government released new information about infected visitors

Apology for racist actions of Yukon Energy Dawson City employee inadequate, complainants say

Two Dawson City residents who were accosted by a Yukon Energy employee… Continue reading

Yukon legal aid can only fund 100 hours to prep for murder case, executive director says

Lawyers for Charabelle and Lynzee Silverfox, charged with first-degree murder, seeking more funding

WYATT’S WORLD

Wyatt’s World for Aug. 5, 2020

Development incentives considered for three projects

Projects will add 24 rental units to the market

Delegate calls for crosswalk changes to show support for people of colour

Mayor states support for idea, but cautions it could take some time

Whitehorse advises of water system maintenance

Residents on the city’s water system are being advised they may notice… Continue reading

Walkway, signs planned for West Dawson paddlewheel graveyard

Unofficial attraction may get 135-m walkway and interpretive signs, if YESAB application approved

City hall, briefly

A look at decisions made by Whitehorse city council this week. Tennis… Continue reading

Cancan show to return to Gerties

The Klondike Visitors Association announced in a press release on July 29… Continue reading

Air North named best airline

Tripadvisor named Air North the Travellers’ Choice Best Airline in Canada 2020… Continue reading

Community banking services to move to CIBC

A number of Yukon communities will see changes in banking this fall… Continue reading

Most Read