The Whitehorse Huskies are now the Nuway Crushing Whitehorse Huskies.
The senior men’s hockey club has adopted the elongated moniker with the addition of a title sponsor, Nuway Crushing Ltd., the club announced Friday.
“We had one sponsorship opportunity for the title sponsor and we’re pretty happy that Nuway took us up on that,” said Huskies president and general manager Matt King. “They have definitely surpassed our expectations. The fulfillment package asked for a commitment of $5,000 per year for two years in exchange for tickets and some advertising in the program that sort of thing – and the name being put in the title of the team.”
Sponsorship money from the Whitehorse general contractors company will be used to offset travel costs, accommodations on the road, arena rentals and printing programs.
“We are operating as a not-for-profit organization, so our goal is essentially to break even and have ourselves in a good situation to start next year with a bit of money in the bank,” added King.
In the twofer press release, the Huskies also announced their first games of the season as they take another crack at winning the Coy Cup, B.C.‘s AA championship trophy.
The Huskies have scheduled a four-game home-and-home series with the Fort Nelson Yeti.
The Yeti will host the Huskies for two games Nov. 13 and 14, and Whitehorse will reciprocate with games at Takhini Arena on Dec. 11 and 12.
“We’re currently in talks with a AAA team out of Alberta about coming for a home series here in January,” said King. “We’re also talking to the Powell River Regals, so hopefully we can get them up here for a series as well.”
The Huskies produced four wins over the Yeti and two over the Regals last season, thereby fulfilling the required six games with B.C. AA teams to qualify for the Coy Cup.
Whitehorse then lost two straight in a best-of-three playoff series to the Fort St. John Flyers in March, ending the team’s season. The Flyers went on to win the Coy Cup, defeating the Terrace River Kings in the final.
The Huskies have more sponsorship packages available, ranging in price from a $150 “supporter” packages to a $2,500 “gold” packages. More information can be found at whitehorsehuskies.com.
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