Winterlong Brewery is helping in the Share the Spirit fundraiser by donating part of their new Elf Central holiday beer to the campaign. (Crystal Schick/Yukon News)

Yukon Yuletide: You can buy beer to help families celebrate Christmas this year

Some sales of a new Winterlong draft will be given to Share the Spirit campaign

The gift list for children from underprivileged Yukon families is long this season, with the current tally being roughly 1,250 items – anything from bath bombs to hockey helmets.

It’s not being checked by the big-boned man donning dusty red tights, but by those behind Share the Spirit campaign — the Whitehorse Firefighters Charitable Society.

Gifts and a turkey dinner, complete with all fixings, will be distributed to families across the territory, a change the charity made when it took the reins in 2016.

On Dec. 5, there were 504 children in need, said Nicholas O’Carroll, head organizer of the campaign.

And that number is expected to climb to roughly 550, he added, maybe 600.

The campaign needs all support it can get, but scores of sponsors, both big and small, have pulled together to hit the mark, notably Northwestel, but also Winterlong Brewing, which crafted a special draft for the occasion — a Belgian wit bier, infused with coriander and cardamom.

“A really thirst-quenching beer,” said Meghan Marjanovic, co-owner of the microbrewery.

“We really like what they’re doing and think it’s important to give back to our community,” she said. “There’s a lot of families in need this holiday season. People that just need a little extra help, so it’s a nice treat for them.”

The goal is to generate $500 to $1,000 for families this year, Marjanovic added, and to gradually increase that number each season as the charity is interested in creating an annual partnership.

The beer was put on tap on Dec. 4, and four kegs were sold to Wayfarer Oyster House and the Dirty Northern.

A portion of proceeds from growler and crowler sales will be given to the campaign.

It’s the second consecutive season funds have been raised by Winterlong. Last year, the microbrewery, along with Firebean Coffee Roasters and Klondike Kettle Corn, made gift baskets, donating all proceeds to the campaign.

Nearly $36,000 was raised for families in the territory in total last year, O’Carroll said.

“We’re not one of the big charitable societies of the city, so to have these small businesses come on board and work with us, we feel great for the future,” he said. “Our intention is to grow and help more people out and we want to grow alongside these businesses.”

Raising money is but one facet to pulling the job off, ensuring the donations are delivered another, a task spearheaded by volunteer firefighter associations across the Yukon.

“Without them doing the groundwork the day of the deliveries we wouldn’t be able to get to the families,” O’Carroll said.

Contact Julien Gignac at julien.gignac@yukon.news.com

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

WYATT’S WORLD

Wyatt’s World

Yukon gets sixth case of COVID-19, three have recovered

Dr. Brendan Hanley said there is a sixth case in Whitehorse but three have recovered

White River First Nation calls on premier to stop mining activity

An influx of miners in the area is causing concern

Whitehorse city council holds off on purchasing Seventh Avenue property

Would be a “costly endeavour for the city”, says councillor

Driving with Jens: Resources in a COVID-19 World

We are living in unprecedented times. Social distancing, quarantines and businesses closed… Continue reading

Yukonomist: Don’t be that person

Back in the Yukon’s early days, visitors were often astonished at how… Continue reading

Victoria Gold still operating Eagle Gold mine with COVID-19 precautions in place

The mine is still in operation but with precautions, including social distancing, in place

YTA, Yukon government reach agreement on hiring dispute out of court

YTA’s petition was set to be heard March 25 but was called off after the parties reached an agreement

City hall, briefly

Here’s a look at issues discussed by Whitehorse city council at its… Continue reading

Skagway has resolve in the COVID-19 struggle, mayor says

Skagway mayor said border access is important for residents.

Yukonomist: Steering your business through COVID-19

While “proofing” your business against the impacts might not be possible, being prepared is.

History Hunter: How the Yukon was spared the influenza pandemic of 1918

The isolation of the Yukon then afford the territory some protection that it doesn’t have today

Most Read