The boat that won’t sink

It's the sternwheeler versus the horse head in the battle to decide the Whitehorse logo. On Friday, the city is putting out a survey that pits the old logo against the new one.

It’s the sternwheeler versus the horse head in the battle to decide the Whitehorse logo.

On Friday, the city is putting out a survey that pits the old logo against the new one.

“We’re back to the drawing board a little bit, but that’s okay, because we’ve had so much interest in this right across the country,” said Mayor Bev Buckway, who announced that the vote on the rebranding would be delayed for further public consultation Monday.

Conducting another survey on branding is projected to cost the city an additional $2,500 to $3,000, said city public relations manager Matthew Grant.

“Our goal is to reach as many people as possible in the two weeks that the survey will be running,” he said.

It will take about a month to tabulate the results and bring them to council for consideration, added Grant.

“It’s so nice to have it work out,” said Vanessa Brault, whose petition to save the sternwheeler logo was one of the factors that prompted the city to go back for another round of public consultation.

“It was a pretty cool feeling,” she said. “This is especially important for me to show people they do have a voice, you just have to go after it and believe in what you’re doing.”

The city is asking the public to help get the word out about the survey by handing out flyers.

Promoting the city’s effort is something that Brault, who spent six days on her own gathering more than 800 signatures to save the old logo, plans to do.

Without a new logo, the city has delayed some projects, like the redesign of its website.

The city will be putting the survey up online, and making hardcopies available at the Canada Games Cantre and City Hall.

“If we could get it right, that would be a wonderful thing but I don’t believe you ever can,” said Buckway. “It doesn’t matter what you decide, there will be people who don’t agree with you.

“Being the mayor, I’ve learned you never make everybody happy.”

Contact Josh Kerr at

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