Mama Miche doesn’t need to don a bikini to sell music.
And she doesn’t like being called a female DJ.
“You call male DJs, DJs, so why don’t you call female DJs, just DJs?” said Miche from BC.
The DJ industry is definitely male-dominated, she said.
“And that’s why we decided to take on a stronger role.”
Miche and her DJ partner Kenzie Clarke are Bitchin’.
The Victoria-based DJ duo have toured Canada and been part of some “pretty cool projects.”
This weekend, they’re playing Coasters.
And it’s “going to be banging,” said Miche.
The two women chose to call themselves Bitchin’, in a positive sense.
“Surfers are always saying something’s bitchin’ if it’s wicked awesome,” said Miche.
“And we’re tough. It’s just stating the obvious.
“Once you hear our sound, we will show no mercy.”
Although the pair toy with new sounds created by producers on “hot machines,” they don’t market “hot.”
“Lots of drink companies sell the images of hot, sexy DJs,” said Miche.
“And we took a different approach in marketing.
“We don’t want to be in bikinis.”
But costumes are a go.
“We love to dress up,” said Miche.
Bitchin’ blends all styles of music from electronica and dance to funk and hip-hop vibes.
“It’s a block party,” said Miche.
Block parties started in New York City and Brooklyn when “everybody got together and jammed music,” she said.
“There was lots of variety.”
Miche and her brother, both DJs, got interested in throwing beats after attending a party with a live DJ.
It hit Miche again on a visit to Halifax with her young daughter.
Her friends there owned a record store, and taught Miche how to DJ.
“I was hooked,” she said.
The name came because of her daughter.
“I’m a mama,” said the 33-year-old with a laugh.
Bitchin’ is playing at Coasters Friday and Saturday night. It’s $5 at the door.
Contact Genesee Keevil at