After spending tens of thousands of dollars in consultant fees and public surveys the city has a new logo and slogan – it’s the old logo and slogan.
In the latest branding survey, most favoured keeping the sternwheeler logo and “Wilderness City” tagline.
Even with all the controversy the project still came in under budget, said public relations manager Matthew Grant. In other words, somewhere under $60,000.
The rebranding effort started in December, but there was an unexpected amount of public opposition at the eleventh hour.
The main contention was that the old logo and tagline weren’t an option during the original public consultation process.
Whitehorse currently has several logos and slogans, but those two are the ones that most people associate with city.
In response, the city conducted another survey pitting the new logo and slogan – a horse head with the tagline “Above all Expectations”- against the old.
The majority of respondents favoured sticking with tradition.
It was an unprecedented turnout for an online survey.
“To get 2,340 people in a two-week survey is a first for the city,” said Grant.
The new/old brand will go before council next Monday and could be adopted as early as the end of the month.
Once that happens, the redesign of the city website and promotional packages can finally move forward, said Grant.
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