Busted Ladies Lingerie in Ponoka pairs small-town service with big city bra selection, including cup sizes from A to O and bands from size 28 to 48.

Shop for lingerie in a bank vault at the ‘best little lingerie shop in Central Alberta’

With a proper bra fitting, clothes look better and women feel better

Some things are worth the drive. Road trips on Alberta back roads. Dinner at your favourite destination restaurant. And a bra that can make you look 20 pounds slimmer with the snap of its proper-fitting clasp.

At Busted Ladies Lingerie in Ponoka, owner and professional bra fitter Sherry Gummow says some customers have fooled friends into thinking they’ve lost inches after visiting her shop.

“All it was, was a proper fitting bra,” Gummow says. “Proper fitting bras can have a slimming effect as they usually improve posture, which also helps relieve back pain.”

The fashion industry may deem that women should look a certain way and wear a certain size of bra, but Gummow says she doesn’t believe that.

“Each woman is an individual and with a proper bra fitting, their clothes will look better and they’ll feel better.”

“We don’t measure, we fit”

There’s a difference.

Measuring band and bust size can be a starting point, Gummow says, but there’s more to finding the perfect fit.

“Women’s breasts aren’t all the same shape or placed on our bodies in the same position,” she says.

That’s where the professional fitting comes in. Style, size, materials used in construction, band and cup combination — and even colour — all play a part in proper fit. Then throw in “sister sizes?” You definitely need a bra fitting.

So you’ve been fitted for a bra

For some, finding the perfect fit isn’t the problem, it’s finding the bra itself.

Luckily, Busted couples small-town service with big city bra selection.

The “best little lingerie shop in Central Alberta” carries colourful cups from size A to O and bands from size 28 to 48.

“A lot of women don’t know O cups exist,” Gummow says. “But you’d be surprised how many women are happy when they find it.”

From the vault

In addition to a wide selection of bras, Busted also stocks ample lingerie, from size XS to a 4X.

While you won’t find any whips, there’s at least one chain, Gummow says. That’s because Busted is housed in a building that was originally a bank.

“The vault is still here,” she says. “It’s where we keep our more risqué lingerie.”

The door to the vault weighs about 5,000 pounds, so staff use a chain to keep it open, for safety’s sake.

Shopping for new fitted underwear inside a risqué old bank vault? That’s definitely worth the drive.

To book your professional bra fitting or sign up for the Busted email newsletter, which includes special offers, visit https://www.bustedlingerie.ca. You can also follow Busted on Facebook.

 

Just Posted

The Fireweed Market in Shipyards Park will open on May 13. Joel Krahn/Yukon News
Whitehorse’s Fireweed Market opens May 13

The Fireweed Market will return with ‘exciting’ new and returning vendors

Ron Rousseau holds a sign saying ‘It’s time for a cultural shift’ during the Yukoners: Raise Your Voice Against Misogyny rally on May 11. (John Tonin/Yukon News)
Protest held to condemn Yukon Party MLAs’ texts

A rally was held outside of legislature to condemn the inappropriate texts messages of Yukon Party MLAs Stacey Hassard and Wade Istchenko.

XX
WYATT’S WORLD

Wyatt’s World for May 12, 2021.… Continue reading

Health Minister Tracy-Anne McPhee and Chief Medical Officer Dr. Brendan Hanley announced youth vaccination clinics planned for this summer. (Alistair Maitland/Yukon government file)
Vaccination campaign planned for Yukon youth age 12 and up

The Pfizer vaccine was approved for younger people on May 5.

Chief Medical Officer of Health Dr. Brendan Hanley announced two new cases of COVID-19 on May 11. (Crystal Schick/Yukon News file)
Two new cases of COVID-19 reported, one in the Yukon and one Outside

One person is self-isolating, the other will remain Outside until non-infectious

Neil Hartling, the Tourism Industry Association of the Yukon president, left, said the new self-isolation guidelines for the Yukon are a ‘ray of hope’ for tourism operators. (Ian Stewart/Yukon News file)
Yukon tourism operators prepared for ‘very poor summer’ even with relaxed border rules

Toursim industry responds to new guidelines allowing fully vaccinated individuals to skip mandatory self-isolation.

A lawsuit has been filed detailing the resignation of a former Yukon government mine engineer. (Joel Krahn/Yukon News file)
A year after resigning, former chief mine engineer sues Yukon government

Paul Christman alleges a hostile work environment and circumvention of his authority led him to quit

Former Liberal MLA Pauline Frost speaks to reporters outside the courthouse on April 19. One of the voters accused of casting an invalid vote has been granted intervenor status in the lawsuit Frost filed last month. (Haley Ritchie/Yukon News)
Voters named in Pauline Frost election lawsuit ask to join court proceedings

The judge granted Christopher Schafer intervenor status

Haley Ritchie/Yukon News file
File photo of the legislative assembly. The previous spring sitting began on March 4 but was interrupted due to the election.
Throne speech kicks off short spring legislature sitting

The government will now need to pass the budget.

The deceased man, found in Lake LaBerge in 2016, had on three layers of clothing, Dakato work boots, and had a sheathed knife on his belt. Photo courtesy Yukon RCMP
RCMP, Coroner’s Office seek public assistance in identifying a deceased man

The Yukon RCMP Historical Case Unit and the Yukon Coroner’s Office are looking for public help to identify a man who was found dead in Lake LaBerge in May 2016.

Yukon Zinc’s Wolverine minesite has created a mess left to taxpayers to clean up, Lewis Rifkind argues. This file shot shows the mine in 2009. (John Thompson/Yukon News file)
Editorial: The cost of the Wolverine minesite

Lewis Rifkind Special to the News The price of a decent wolverine… Continue reading

Letters to the editor.
Today’s mailbox: border opening and Yukon Party texts

Dear Premier Sandy Silver and Dr Hanley, Once again I’m disheartened and… Continue reading

Fire chief Jason Everett (Crystal Schick/Yukon News file)
City launches emergency alert system

The city is calling on residents and visitors to register for Whitehorse Alert

Most Read