Yukon tourism slogan is boring

I noticed in a recent Wyatt cartoon, the slogan “Land of the Midnight Sun.” How nostalgic. There are numerous catchy slogans around: Air North with “North of Ordinary,” the province of B.C. with “Super Natural” and so on.

I noticed in a recent Wyatt cartoon, the slogan “Land of the Midnight Sun.” How nostalgic. There are numerous catchy slogans around: Air North with “North of Ordinary,” the province of B.C. with “Super Natural” and so on.

So how did we get stuck with the worn-out phrase “Larger Than Life”? I believe we paid Outside consultants good money for this some years ago now. I see the city of Vancouver has issues with their new logo, which looks like someone chose a few capital letters on their home computer. It’s time we had a change for the better.

Ron Campbell,

Whitehorse

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