The Yukon continues to bask in the spotlight as an attractive destination both at home and abroad.
From Aug. 28 to Sept. 3, members of the Yukon’s tourism industry and its non-profit community joined forces with Yukon government officials to promote the territory in Germany and the U.K. during the premier-led tourism trade mission. In European markets, the Yukon continues to gain traction as an attractive destination; increased investments in our marketing of the Yukon abroad will continue to yield an outstanding return on this investment.
Last week, tourism ministers from across the country met in Whitehorse during the annual Council of Canadian Tourism Ministers Conference. The feedback from the conference participants affirmed that they were very impressed by what the Yukon has to offer and saw great potential in the Yukon as a destination. High praise!
Feedback from many tourism operators thus far would indicate that 2013 was a good summer season overall and that the winter season is looking good. On the heels of last year’s record winter tourism season we want to continue to ensure a good return on investment.
The Tourism Industry Association of the Yukon continues to encourage tourism products and events that will help grow winter tourism and sport tourism in the Yukon. Both winter tourism and sport tourism play a valuable part in helping to extend the traditional tourism season, allowing businesses to generate revenue during the typically slower times of the year.
On behalf of the association, I’d like to commend the tourism industry for its hard work in continuing to enhance the visitor experience, and in doing so, continuing to better the Yukon brand. I’d also like to thank our partners in the Yukon government for their efforts in promoting our amazing territory. By continuing to work together, the Yukon’s tourism industry will continue to thrive.
Chair, Tourism Industry
Association of the Yukon