New boutique blossoms in Whitehorse

Whitehorse has a new clothing store. Unity Clothing opened its doors on May 1 at the corner of Second and Elliot, in the former location of Shades Harley Davidson.

Whitehorse has a new clothing store.

Unity Clothing opened its doors on May 1 at the corner of Second and Elliot, in the former location of Shades Harley Davidson.

The modest boutique inside, which largely caters to women but includes a rack of men’s shirts, wouldn’t look out of place in downtown Vancouver.

Which is exactly the idea. The business idea arose when co-founders Lori Simcox and Heidi George discussed how Yukoners frequently wait until they pass through Vancouver to go on a shopping spree.

The duo, who happen to be both Vancouverites and fashionistas, saw a niche market waiting to be filled.

Unity aims to cater to the 25-35 year old crowd of young professionals, said Simcox. The aim is to keep pricing comparable to what’s found in Vancouver, she said. The most expensive items are typically no more than $70, although there are a few outliers, such as a pair of trendy green Scottish hunting boots, selling for $144.

The store features a selection of fashion T-shirts, button-ups, wraps, skirts and jeans by brands such as U.N.ME, Sakura, Vera Moda and Dish Jeans.

There’s also a small rack of consignment clothing picked up in Vancouver – some of which has never been worn – with jeans selling for $25.

And a few pieces of jewelry are on offer, including silver necklaces adorned with quirky icons by Toronto’s Marmalade Designs.

The men’s rack includes short-sleeved Penguin button-ups for about $50.

The store aims to keep a small stock of each item, “that way you don’t run into a lot of people in town wearing the same garment,” said Simcox.

Simcox, 35, is a member of the Tr’ondek Hwech’in First Nation. She grew up in Whitehorse and graduated from FH Collins.

She went on to receive a Bachelor of Business Administration from Simon Fraser University and an MBA from Royal Roads University. She’s lived in Vancouver for the past 15 years, but still has family in the Yukon.

George has managed several clothing stores, including the Guess outlet on Vancouver’s Robson Street.

This isn’t the duo’s first business venture. They’ve already helped launch Evolve, distributors of a line of leather handbags that sport solar panels to recharge electronic gadgets.

The duo welcomes suggestions from clients. They already plan to stock more shoes and undergarments, based on customers’ comments.

The store’s location has already proved a boon. It’s right beside Tim Horton’s, which assures plenty of walk-by customers.

And they’ve caught the attention of competitors, too. As Simcox spoke, the owner of Sandor’s Clothing browsed the store, sizing up what he’s up against.

Contact John Thompson at

johnt@yukon-news.com.

Just Posted

Yukon Yuletide: Santa Claus to make early gift drop in Watson Lake

Santa will be stopping by the community today in a DHC-2 Beaver

Yukon health insurance unit requested too much medical info to process doctor’s bill, IPC finds

The Department of Health and Social Services overreached by asking for a patient’s clinical record

MP Larry Bagnell to vie for re-election

The announcement was made on Dec. 14

Contractor says YG bonding policy prevents small companies from building school portable

The Department of Highways and Public Works confirmed bonding is required for the project

WYATT’S WORLD

Wyatt’s World

Commentary: Know your rights: Changes to Canada’s criminal driving laws are coming

Bill C-46 is bringing with it some new laws starting Dec. 18

Santa makes an appearance on Main Street

This weekend was Whitehorse’s Santa Claus Parade

Toonie Tournament returns to help the Whitehorse Food Bank

“I’ve got kids running up to see which team is bringing in the most money.”

History Hunter: The misfortune of ‘Hard Luck’ Harper

The story of “The Father of the Yukon,” Arthur Harper

Yukonomist: Back to the future on Arctic oil and gas development in Alaska and Russia

Senator Ted Stevens wore Incredible Hulk ties when pushing ANWR to show everyone how serious he was

Editorial: It’s time for tempers to chill over the ‘cool bus’

It is reasonable to expect there to be some rules around this service

Most Read