Yukon sells itself to potential investors

A website launched Tuesday by the Economic Development department contains a slew of tantalizing information for potential investors, and, um, some…

A website launched Tuesday by the Economic Development department contains a slew of tantalizing information for potential investors, and, um, some incorrect information on mining programs.

The new site, www.investyukon.com, is arranged by sectors, touting tourism, technology, film and sound, forestry, oil and gas and, of course, mining.

Clicking the mining link takes you to a screen that brags to mining companies that the Yukon offers a mineral exploration tax credit of 25 per cent on exploration costs.

That program is set to expire on March 31.

“We discovered that after the site had gone,” said Luke Pantin, Economic Development’s director of business and trade, which commissioned the site.

“We’re going to fix that. We may have missed a few things.”

Gaffes aside, the $86,000 site and information platform created by a communications firm in Calgary is one of the best in the Yukon’s web armada.

“The audience is external — national and global,” said Pantin. “We’re expecting to attract investors and business entrepreneurs on the one hand, and also individuals who are looking at optional places to travel to.”

The department has no current estimate of how much traffic the site is expected to see, said Pantin.

“Nonetheless, we’re hoping for a barrage of enquiries,” he said.

The investor site is being marketed through the Look Up North national internet campaign (www.lookupnorth.ca) created by the Yukon, Northwest Territories and Nunavut.