Northwestel will provide $47,000 in sponsorship funding for the Canada Games Centre over the next five years, the telco announced at a public celebration over the weekend.
Its sponsorship dollars also bought the name rights to one of the centre’s rinks.
The rink, previously known as the NHL Arena, will now be called the Northwestel Arena.
The announcement was made by the city and Northwestel at a joint naming ceremony held Saturday at the Canada Games Centre.
“We are very pleased to announce this new arrangement between the city of Whitehorse and our company,” said Paul Flaherty, Northwestel president and chief executive officer in a release.
“The Canada Games Centre was a crucial piece of infrastructure for the success of the recent Canada Winter Games, which many have called the best Games ever,” said Flaherty.
“But the centre is even more than that. It has quickly developed into a popular and well-used facility that attracts Yukoners of all ages.
“Over the coming years, we are certain that the centre will continue to be a wonderful asset to the community, and we are proud to provide our support for this world-class facility,” Flaherty added.