A federal minister was in Whitehorse this week and she opened the government’s purse strings.
In her two days in the territory, Bardish Chagger, the minister of small business and tourism, officially announced cash for local businesses, non-profits and the tourism industry.
The largest cheque — $1.8 million over the next two years — is going towards continuing the Yukon Now marketing campaign, a series of online videos and commercials promoting the territory to potential tourists.
The Yukon government started asking for this federal money early last year. It matches territorial cash that has already gone towards more air time for the commercials.
The ads first showed up on screens in February 2015, encouraging visitors to “come to my Yukon.” Two commercials show Yukoners doing winter activities and four promote the summer.
“Target markets for this campaign include the United States, the United Kingdom and China,” Chagger told a Yukon Chamber of Commerce luncheon Jan. 26.
Yukon’s tourism department says the commercials in particular are mostly aimed at Canadian travellers.
They’ve already aired thousands of times across Canada and have received 300 million views, Tourism Minister Jeanie Dendys said.
According to the department, the commercials are having an impact on Canadians’ awareness of Yukon as a destination.
Data from January to October shows the number of tourists arriving by air was up eight per cent in 2016 over 2015. Visitor information centre visits were up 18 per cent over the same period, a department spokesperson said in an email.
Visits that last one night or more, meaning visitors who are staying in Yukon rather than passing through, are up 11 per cent in 2016 over 2015.
The department didn’t provide hard numbers translating those percentages into numbers of visitors.
At the same luncheon, Chagger announced $1 million over three years for the Yukon First Nations Culture and Tourism Association.
The non-profit organization is likely best known for running the annual Adaka Cultural Festival in Whitehorse.
Vice president Marilyn Jensen said many First Nations are recognizing the economic opportunities that exist in the arts and tourism industries.
“For the coming three years we will travel across the Yukon to assist our communities in understanding the opportunities in the arts, culture and tourism industries,” she said.
“(We’ll) assess their needs and provide the supports they need to pursue these opportunities.”
In both cases the money is coming from the Canadian Northern Economic Development Agency, or CanNor.
The day before the Yukon Chamber of Commerce luncheon, Chagger was again announcing government grants, this time with more of a focus on local businesses.
Whitehorse-based Northerm Windows and Doors received up to $130,000 in federal money through the Industrial Research Assistance Program, which helps small and medium-sized businesses access technical expertise.
It’s the latest government grant to help the company with plans to wrap up operations in Anchorage and expand the company’s Whitehorse facility.
The money, which arrived in September, is being used in part to offset the cost of an industrial engineer. That job exists in larger facilities and is meant to help with some of the logistics of the move itself as well as production at the Whitehorse facility, said David Borud, Northerm’s general manager.
“In essence what we’re doing is doubling our production here. You might think that is a simple thing to do, but it’s not. It’s not just a matter of putting on two shifts.”
It means staff training and also upgrading equipment, he said.
The work is expected to be done in about a year and a half. When the move is complete Northerm will have hired an additional six Whitehorse employees, Borud said.
The window and door company is a division of RAB Energy Group. RAB is jointly owned by eight Yukon First Nations.
Last September CanNor also gave the company $560,000 to help with the consolidation.
Wednesday’s announcement was made at YuKonstruct’s (co)space in downtown Whitehorse.
(co)space gives Yukoners running small businesses access to meeting and office space.
YuKonstruct secured $162,000 in funding from CaNor last month, said executive director Jaret Slipp.
The money helped pay for (co)space’s expansion to the third floor of its offices on Strickland Street and is also being used to plan for the organization’s future, he said.
YuKonstruct also runs a large community workshop that offers members access to programs and equipment ranging from an industrial sewing machine to a laser cutter.
Contact Ashley Joannou at email@example.com